Industrial Strength Graphic Design
Good-N-Loud came to Adams Outdoor to refresh their billboard advertising plan. For years, they only advertise around Christmas and their creative of Santa shredding on a guitar was a little antiquated. As they said, it helped their competitors more than it actually helped them. So for their next campaign, we needed to rethink the strategy and positioning. read more…
Dug this one out of the archives a little while back. It was one of my favorite projects at the time because my own personal story birthed the concept.
Winthrop University has a great visual arts program, but it often gets overlooked when depicted in other University materials which try to reach a much broader audience. Potential students of the visual arts are a different breed though. So when I began to develop this viewbook for the art and design department, I tapped into what made me choose Winthrop – it’s small size. read more…
Ahhh.. Sun Prairie, Wisconsin. It’s a quaint little suburb of Madison that has been cultivating its small downtown. Before opening their doors, Gallery Bistro Wine and Espresso Bar needed a distinct mark that would also fit well into the quaint downtown environment. I developed this logo to have a slight vintage Italian feel with a little randomness to give it some bite and memorability.
Thanks to Lee Pringle, executive director of the CSO Spiritual Ensemble and CSO Gospel Choir, my freelance work has really taken off.
This program was the first project we did for the Spiritual Ensemble when the organization was formed in early 2009. We decided to create a subtly vintage identity to reference the origin of the African American Spiritual. Since this project, we’ve further refined and expanded upon this aesthetic to create some really beautiful pieces. The 2009/2010 concert season is shaping up to be the nicest looking yet.
I don’t know about you, but when I think about who I want to elect as sheriff I picture John McLane or Dirty Harry. I’m pretty sure I’m not alone on this. So why is it that candidates for sheriff look like politicians in their campaign ads and materials? read more…
First Construction is a compilation of the Winthrop University Percussion Ensemble’s renditions of John Cage performances. For the album cover design, I used found images of machinery and road construction to reference the minimalist and found-instrument compositions by John Cage heard on the album.
When Adams Outdoor Advertising purchased the billboard inventory in Kenosha, WI, we wanted to introduce ourselves to local business owners by throwing a party. We could have simply thrown some hot dogs on a grill and tapped a keg, but we wanted to do a little more. read more…
Probably the sexiest project I’ve ever worked on. Blazing hot title typography to match the blazing hot dancers.