How To Become Famous
When Adams Outdoor Advertising purchased the billboard inventory in Kenosha, WI, we wanted to introduce ourselves to local business owners by throwing a party. We could have simply thrown some hot dogs on a grill and tapped a keg, but we wanted to do a little more. Our concept was to illustrate how billboard advertising can make you famous in 28 days or less. Wall displays depicted case studies of how businesses and individuals used billboard to increase their awareness, and PowerPoint presentations told the story of some local campaigns that hit the mark in a short amount of time. To kick up the pizazz factor a little bit, the invitations were printed with silver metallic ink, and the posters were printed on metallic silver paper.
