Target working adults who have some college education to increase enrollment in Lakeland College’s adult education programs.

Strategy

With a bachelor’s degree comes a shift in how you perceive jobs and your career. It’s no longer about getting a raise. Now it’s about promotions. You won’t be sticking Dilbert cartoons to your cubicle wall. You’ll be picking out the paint colors for your new office. These small victories and privileges are what make us feel successful. We can increase enrollment by illustrating these differences and positioning Lakeland College as the institution to help you advance.

Results

After a 3-month campaign around Wisconsin, enrollment at Lakeland’s continuing education campuses grew 15%. That’s 10% over the previous year.